Innovation Now
Highlighting Innovation Around The U.S.
Shopkick is on a mobile shopping tear with 3M users, over 1B offers viewed
Shopkick, the app that lets you earn rewards and deals simply by walking into a retail store, is doing really well. The company announced today that it has over 3 million active users since it launched over a year ago, and that over a billion of its in-app deals and offers have been viewed. Shopkick’s app communicates with a patent-pending device in stores, letting customers seamlessly earn rewards simply by strolling into a store and looking at products. All you need to do is have the app open to earn rewards — there’s no hunting and pecking for locations (and praying that GPS functionality works) with something like Foursquare.
The success of the app shows that Shopkick is certainly on to something. Consumers love earning rewards and free stuff, and retailers get a simple way to target specific customers. Not surprisingly, the app saw a big bump in usage over the last holiday season, with 5 million walk-ins to Shopkick-equipped stores in December 2011 alone. That was double the amount of walk-ins from four months prior. During the holidays, Shopkick users interacted with stores over 3.1 million times a day, up from just 1 million in August.
Shopkick’s technology has now been deployed in over 4,000 stores and 250 malls cross America. Recent partner brands include Old Navy, Disney, and Levi’s. Other notable stats: The company has seen over 150 million interactions with retailers since it added Old Navy in November. Sixty four percent of Shopkick users are women (more than half of which have kids), and the average user is 30 years old.
Palo Alto, Calif.-based Shopkick has raised a total of $20 million from Kleiner, Greylock, Hoffman (investing as an individual before he became a partner at Greylock), Citi Growth Ventures & Innovation Group, and Ron Conway’s SV Angel.