Our Leaders

Adrian Tuck – Chief Executive Officer - Tendril

Adrian has more than 20 years of executive management and leadership experience in a variety of high-tech fields. As CEO, he is responsible for driving Tendril’s strategic direction and has built a solid customer base, a world-class internal team, and a strong set of partnerships and investors for Tendril.  Prior to joining Tendril, Adrian served as both interim CEO and executive vice president of Ember Corporation, a leading semiconductor provider to the Smart Grid, where he guided the company’s market strategy through its critical early-growth stage. As an early pioneer of the Internet of Things market, Adrian was instrumental in the development of the ZigBee standard and served as the vice-chair of the ZigBee Alliance for a number of years.

Recognizing the role that policy will play in shaping the Smart Grid and Home Energy Management sectors early on, Adrian has worked tirelessly to secure an active voice within policymaking at public utility commissions and on Capitol Hill. He has testified before the U.S. Senate Commerce Committee as well as the Federal Communications Commission on such topics as technology and the Internet, and energy and the environment. He participated in the White House’s Smart Grid Leadership Meeting with Energy Secretary Steven Chu and Commerce Secretary Gary Locke, and currently serves as a regular advisor to the White House on the topic of the Smart Grid. Adrian has received the honor of being named to The Networked Grid 100: Movers and Shakers of the Smart Grid and now sits on the board of the GridWise Alliance, as well as the Deming Center for Entrepreneurship at the Leeds School of Business at the University of Colorado Boulder. Adrian received his education at the Royal Military Academy Sandhurst, the British Army’s prestigious officer training academy.