Digital transformation is revolutionizing the way we live and work. Consumers want technologies that are more responsive, transparent, and secure, and businesses are embracing modern digital solutions to meet these evolving needs. In this week’s Tech At Work, learn how technology is improving the customer experience through digital transformation.
Digital channels are driving more revenue, customers want more transparency, and jobs are becoming more tech-driven. These are the top takeaways from a recent Salesforce analysis, which showed 56 percent of companies expect the majority of their revenue to come from digital channels within three years, 86 percent of customers want more transparency over the use of their personal information, and 83 percent of marketers say their work will be permanently more technology-driven post-pandemic.
Cisco’s New Trust Standard is a benchmark for assessing an organization’s trustworthiness as it embraces digital transformation. This new framework builds greater trust with customers as work becomes hybrid, more data is collected online, and cyber threats increase. With supporting data insights from the Cisco 2021 Consumer Privacy Survey, the New Trust Standard establishes critical elements needed for organizations to earn, maintain, and grow customer confidence.
Google is investing $1 billion in Africa over the next five years to accelerate the continent’s digital transformation. The investment will cover a range of initiatives, from improved connectivity to helping startups grow. Google’s investment will also expand opportunities through additional digital skills training and aid businesses with their digital needs.
Citizens are demanding greater responsiveness from their government. As a result, government agencies are using new technologies and trends to increase the citizen experience. Sprinklr identified trends that can be more widely embraced by government agencies, such as getting creative with collecting customer feedback, applying feedback to managing risks, realizing the importance of data visualization, and using AI to improve response times.
What’s New in Tech
Customer safety is a top priority for Uber, which is why it is introducing new features to keep riders safe, like an Emergency Button. While Uber hopes riders never have to use it, if there is an emergency, they can tap the button in the app to share their live location and trip details with emergency services.
What We’re Saying
Before You Start Your Weekend
Coming in 2022, HPE is releasing “In Her Element,” a documentary featuring three women revolutionizing their fields through tech. HPE’s #InHerElement program is aimed at advancing women’s role in STEM.