The FIFA World Cup is bringing people from around the world together for one of the biggest sporting events of the year. Tech is taking fans inside the game, improving transportation and public safety, and enhancing the tournament experience. Learn how tech is powering the FIFA World Cup in this week’s Tech at Work.

How Tech is Powering the FIFA World Cup

Amazon is helping 1,400 Seattle youth go to the World Cup through collaboration across the public, private, and nonprofit sectors.

Block ensured Atlanta’s entrepreneurs were ready with hands-on training and seller consultations before World Cup games came to the city.

Comcast awarded $600,000 in grants to 17 nonprofits that use soccer to create opportunity, build leadership, and move communities forward in World Cup host cities.

DoorDash and New Jersey Transit partnered to keep World Cup transportation costs off New Jersey taxpayers while getting fans to the games.

Google’s tools, including AI Mode in Search, Maps, Waze, and the Gemini app, guide fans from the first game whistle to the final goal.

Meta is fighting scams, combating online abuse, and protecting fans and players throughout the tournament with new AI tools and partnerships.

Nasdaq interviewed the former Team France captain, Patrice Evra, about the World Cup to encourage financial literacy for young athletes.

Salesforce partnered with FIFA to power workforce operations, collaborate with host cities, and transform AI-driven fan engagement.

Samsara analyzed multi-year construction surges across World Cup host cities, examining some of the most complex operations in the world.

Snapchat created an immersive World Cup experience with creators, athletes, AR, and real-world activations.

Uber operated stadium shuttles at four U.S. match venues, introduced Travel Pass, launched Smart stadium pick-ups, and more.

Verizon Frontline is collaborating with FIFA to provide communication tools that support public safety agencies and fans.

Visa launched Men in Blazers City Guides, a fan-powered travel companion for this summer fueled by soccer-fan curated recommendations and reviews across 13 host cities.

Waymo is providing fans with safe, seamless navigation during the festivities in six U.S. host cities during the World Cup.

New in Tech

Apple to increase spend with Broadcom to produce billions more U.S. chips

Apple announced a new multiyear commitment with Broadcom to design and produce custom silicon components and cutting-edge wireless connectivity technologies for a wide range of Apple products. The new agreement, expected to exceed $30 billion, will lead to the production of more than 15 billion U.S.-made chips and support hundreds of American jobs. Apple has been working with the administration and businesses across the U.S. to help create an end-to-end silicon supply chain in America, and this announcement advances those efforts. Learn more.

Tech Spotlight

Proof released x401, an open protocol that brings verified identity and human authorization to agentic experiences, so AI can keep advancing securely across the internet. With x401, a service can ask for the proof it requires: verified identity, age, or another trust claim. The agent presents a compatible credential and authorization and the service verifies the issuer, claim, scope, and action before proceeding. Identity establishes who or what an agent represents. Authorization establishes what it is permitted to do. x401 binds the two into proof and unlocks agents’ ability to act on people’s behalf. Learn more.