As the world turns its eyes to Milano Cortina for the 2026 Winter Olympics, the intersection of elite athleticism and cutting-edge innovation is taking center stage. From AI-driven performance insights to immersive broadcasting tools that bring fans closer to the ice, tech is supporting athletes and fans alike. Learn how tech is having an impact on the 2026 Winter Olympic Games in this week’s Tech at Work.

How Tech is Supporting the 2026 Winter Olympic Games

Airbnb showcased its travel credits for Olympians and planned Airbnb Experiences with 26 legendary athletes for fans.

NBC Sports tapped Cisco’s AI networking technology for its production of the Olympic Games.

Deloitte shared how it’s involved in this year’s games as Worldwide Technology Integration Partner to the International Olympic Committee.

Google collaborated with members of the U.S. Ski and Snowboarding team to develop AI-powered video analyses that give athletes new insights into how their bodies move.

Intuit published “2026 Winter Olympics: If Tax Pros Planned the Games” to showcase the tax filing process.

Meta interviewed professional cyclist and Olympian Kate Courtney about her journey and why she loves the Oakley Meta Vanguard Performance AI glasses.

Nasdaq honored Team USA at its Closing Bell ceremony.

Netflix released “Miracle: The Boys of ’80,” a documentary on the U.S. Men’s Hockey Team’s victory in the 1980 Winter Olympics.

Samsung celebrated the selection of new Solve for Tomorrow Ambassadors, partnering with the International Olympic Committee to empower young people to combine sports and technology and develop solutions to real-life challenges.

Uber launched “Uber Snowmobile” to help Olympic visitors get the most out of their trip and tour the region in a new way.

Visa debuted its Milano Cortina 2026 U.S. campaign, an athlete-led storytelling platform featuring Mikaela Shiffrin and Oksana Masters, two of the most accomplished women competing on the global stage.

Yahoo assembled a roster of gold medalists to cover its multi-platform video coverage of the 2026 Olympics.

New in Tech

Introducing Expanded Arrival Notifications on Snap Maps

Snapchat introduced new arrival notifications that let users create one-time or recurring alerts for places beyond home, offering a simple, automatic way to share when you’ve arrived where you’re going. With safety and privacy in mind, alerts can only be sent to friends you choose to share your location with, and location sharing on Snap Map is off by default. With expanded arrival notifications, Snapchat is offering people another way to stay in touch with the people they trust while on the go.

Tech Spotlight

Samsara introduced Samsara Coach, AI-powered driver coaching designed to serve as a personalized guide for every driver. Customers using Samsara’s complete AI safety solution, including the coaching tools, have achieved up to a 73% reduction in crash rates, showing that when feedback is consistent and timely, it drives real behavior change. By giving drivers a smart copilot that knows their history and supports them in real time, Samsara Coach ensures this guidance is consistent, effective, and scalable.