While football season is coming to an end this weekend, technology will continue to power the sports we love throughout the year. From ensuring fans can watch and attend the big game to keeping players safe and healthy, technology is improving on-field performance and the fan experience. See how in this week’s Tech At Work.
How Tech is Powering Game Day
Cisco is keeping NFL teams connected and powering the league’s technology behind the scenes, including instant replays.
Amazon’s AWS used artificial intelligence (AI) and machine learning to power the NFL’s Digital Athlete, an injury prediction tool used by teams to develop individualized injury prevention, training, and recovery regimens for players.
CDW powers the PGA Tour’s ShotLink system, which collects and analyzes every shot during a tournament.
SAP expanded its SAP Sports One solutions to develop AI-based automated summaries and evaluations of scouting reports to help teams better understand and prepare for their opponents.
Airbnb is helping fans attending the Super Bowl avoid scams and find last-minute accommodations.
DoorDash will engage fans by awarding one winner with items advertised throughout the Super Bowl as part of its one-of-a-kind DoorDash-All-The-Ads promotion.
Dell designed a complex simulation tool to help the McLaren Racing team better prepare for race day.
Wing delivered the commemorative coin for the Cotton Bowl by drone.
Visa and FIFA extended their partnership to help grow the game and elevate the connected fan experience by providing a seamless and secure commerce experience for those attending the World Cup in 2026.
Usher’s Road to Halftime on Apple Music is letting fans listen, watch, dance, and sing their way to the Super Bowl.
Deloitte is supporting athletes who are Paris 2024 Olympic hopefuls and Deloitte professionals.
Comcast’s exclusive airing of an NFL Wild Card game on Peacock was the biggest live-streamed event in U.S. history.
KRAFT Sports + Entertainment, owners of the New England Patriots, are using Salesforce’s AI-powered tools to create more personalized fan and customer experiences.
Chegg is supporting collegiate student-athletes.
New in Tech
Instacart partnered with the Department of Health and Human Services to expand access to healthy foods and reduce illness and health risks for families across the country as part of its Food as Medicine program.
What We’re Saying
Before You Start the Weekend
Verizon shared the story of one girl who was 13 when she discovered her love of technology. Now, she’s pursuing STEM as a career and plans to pave the way for more girls to follow in her footsteps – no matter how small.