New AI for America ad will appear in four key states and Washington, D.C.

Washington, D.C. – TechNet, the national, bipartisan network of innovation economy CEOs and senior executives, today announced the expansion of its AI for America initiative across the U.S. The latest AI for America ad, “This is AI,” can now be seen on cable TV and across digital platforms in five critical markets in California, Colorado, Florida, and New York, and in Washington, D.C.

AI for America is a $25 million initiative to educate the public about how artificial intelligence (AI) is being used to improve lives, grow our economy, and keep us safe. The expansion into state markets follows a successful launch of the AI for America initiative last year in Washington, D.C. AI for America’s first ad, “What If,” outperformed industry engagement benchmarks and will continue to be featured in the national expansion.

“With state governments recently kicking off their legislative sessions, AI is a priority issue across the country. Targeting these key markets, which are in states that are currently considering AI legislation, will help us better educate and engage with policymakers and their constituents to ensure we address AI’s risks without stifling innovation,” said TechNet President and CEO Linda Moore. “While we’ll continue to work closely with state policymakers, the best path forward remains a federal AI framework, like the one TechNet introduced last fall, that avoids a 50-state patchwork of laws, brings uniform protections to all Americans regardless of where they live, and gives businesses certainty so that America continues to be the global leader in the safe development and deployment of AI.”

“This is AI” showcases how AI is helping us work smarter and live longer, including how AI is being used by doctors to detect cancer before it spreads, by scientists to predict severe weather to keep us safe, and by law enforcement to prevent fraud in real time.

“We’ve been using AI safely and responsibly for decades. Today, AI is helping us solve our greatest challenges. However, recognizing the genuine risks associated with AI is crucial for its responsible development. By addressing AI’s risks, we can ensure we’re making the most of its benefits for all Americans,” said Moore.

AI for America launched in December with a new website and ad, “What If,” which highlights how AI is helping solve the most significant challenges of our time while stressing the importance of developing the technology responsibly. AI4America.com continues to showcase how AI is making our lives and economy better, from healthcare, agriculture, and education to transportation, energy, and national security. It includes examples of how AI is solving societal challenges, helping businesses of all sizes across every sector of our economy grow and succeed, expanding equitable access to essential services, and improving product innovation and security. In addition to the website, additional information can be found on AI for America’s social media channels across Facebook, X (formerly known as Twitter), YouTube, LinkedIn, and Instagram.

As part of AI for America, TechNet is working with the administration, Congress, state legislatures, and federal and state agencies to ensure AI policies and regulations benefit all Americans, address risks, and strengthen our global competitiveness. In October, TechNet released its federal AI policy framework, which included recommendations for protecting consumers’ personal information, promoting innovation and U.S. global competitiveness, identifying unintended bias and discrimination, and investing in upskilling and workforce training programs.

AI for America is being funded by TechNet, whose diverse membership includes dynamic American businesses ranging from startups to the most iconic companies on the planet. AI impacts every industry across our economy, not just technology, and TechNet is building a cross-industry coalition that is united in promoting AI’s many benefits. The announcement of AI for America made national news, and last year, TechNet hosted an AI for America event on Capitol Hill. The event brought together policymakers, deep subject matter experts, and industry leaders to discuss the economic and societal benefits of AI. You can watch it here. On February 6, TechNet sponsored an event with The Washington Post to discuss innovative uses of AI, the latest efforts to govern artificial intelligence, and AI’s importance to America’s global competitiveness and national security. The event included a discussion with Rep. Anna Eshoo (D-CA) and TechNet President and CEO Linda Moore. You can watch the event here.

Additional background on TechNet’s recent actions and leadership on AI policy include:

  • TechNet released a comprehensive federal AI policy framework, which included recommendations for protecting consumers’ personal information, promoting innovation and our global competitiveness, identifying unintended bias and discrimination, and investing in upskilling and workforce training programs.
  • TechNet issued a statement on President Biden’s Executive Order on artificial intelligence.
  • TechNet submitted robust comments to the U.S. Copyright Office on AI and copyright law.
  • TechNet submitted comments U.S. Department of Commerce’s National Institute of Standards and Technology (NIST) Request for Information (RFI) on the implementations of its responsibilities under the recent Executive Order on Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence (AI).
  • TechNet submitted comments to the Office of Management and Budget on government use of AI.
  • John Doerr, TechNet co-founder and Executive Council member and Chairman of Kleiner Perkins, and Steve Case, TechNet Executive Council member and Chairman and CEO of Revolution, recently participated in a Senate AI Insight Forum focused on innovation and global competitiveness.
  • TechNet sent a letter to Senate AI leaders on AI and elections.
  • TechNet sponsored an event with The Washington Post to discuss innovative uses of AI, the latest efforts to govern artificial intelligence, and AI’s importance to America’s global competitiveness and national security.
  • TechNet hosted a marquee event on Capitol Hill that brought together over 250 interested parties and 25 expert speakers to discuss the positive impact AI is having and will have on all Americans from every walk of life. Congressman Jay Obernolte (R-CA), Google DeepMind Senior Research Director Douglas Eck, Getaround Founder and CEO Sam Zaid, Nasdaq Chief Technology Officer/Chief Information Officer Brad Peterson, and other industry leaders participated. You can watch the event here.
  • TechNet submitted comments to the House Energy and Commerce Subcommittee on Health in advance of its hearing on AI and healthcare.
  • TechNet submitted comments to the Federal Elections Commission (FEC) urging them to enforce their existing authority on “fraudulent misrepresentation” and bar deliberately misleading campaign communications generated with AI.
  • TechNet submitted comments to the Office of Science and Technology Policy as they were developing their National AI Strategy.
  • TechNet submitted comments to the Office of Science and Technology Policy on automated systems in the workplace.
  • TechNet submitted comments to the National Telecommunications and Information Administration (NTIA) on AI system accountability measures and policies.