76% of Voters are Worried about Rising Costs, 80% Concerned that Congressional Efforts to Restrict Online Products and Services Could Result in Higher Prices

Washington, D.C. — TechNet, the national, bipartisan network of tech CEOs and senior executives, today released findings from a poll conducted with Morning Consult that show a significant majority of American voters find meaningful time- and money-saving value in online services such as shopping marketplaces, search engines, and other digital services as rising costs of everyday essentials strain their households’ finances.

The survey also found that there was little appetite for Congress to interfere with the services that Americans rely on for convenience and to save money. Overwhelmingly, voters preferred that Congress focus on economic concerns, rather than regulate the way existing online services work.

“At a time when prices are rising across our economy, millions of Americans are regularly using online services to make their lives easier and find the best deal for their money on the things they need. As this poll makes clear, voters do not want Congress to make these services — from search engines to online marketplaces — more expensive and less convenient. Americans are calling on lawmakers to focus on cost of living issues, not make them worse by disrupting the innovative services they rely on,” said Linda Moore, TechNet President and CEO.

The full survey results can be viewed here. Key takeaways:

  • More than three-in-four voters are satisfied with the online services they use, and three-in-five say that these services make their daily lives easier and more affordable.
  • When informed about legislation to restrict the way companies build online services, they registered serious concern that it would lead to weaker personal data protection (82%), higher prices (81%), and increased risks of scams and fraud (80%).
  • More than eight-in-ten voters (84%) say Congress should prioritize lowering everyday costs for families rather than pass new restrictions that could disrupt the online services people use every day.

Methodology
TechNet’s Innovation Research Center partnered with Morning Consult to conduct nationwide surveys of registered voters. They were taken between August 31 and September 10, 2026, among two surveys of 4,103 and 1,999 registered voters, with each carrying a margin of error of plus or minus 2 percentage points. Interviews were conducted online and the data were weighted to approximate a target sample of U.S. registered voters based on gender by age, gender by whether children live in household, race by level of educational attainment, general educational attainment, marital status, home ownership, region, 2024 presidential vote, and race.